Thursday, February 16, 2012

Pinterest! Stickier than the Stickiest

Pinterest keeps and engages members better than Twitter, data shows (exclusive)
Pinterest keeps and engages members better than Twitter, data shows (exclusive)

To pin or not to pin: That is not the question on Pinterest.

In fact, according to data gathered by e-commerce analytics platform RJMetrics, Pinterest retains a remarkably high percentage of new users who go on to use the site at high rates and stay active on the site long after they’ve joined.

Pinterest is the digital pin-board site that has attracted droves of arts-and-crafts enthusiasts (many of them women, but some of them rich British men) who frequently “pin” products, recipes, and fashion finds to their personalized boards. The startup has kept quiet on its fast-track to Internet fame, but, thanks to third-party analysts, we’re learning more about the reasons behind its rapid rise.

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