Wednesday, February 1, 2012

Designers In The C-Suite

Could A Change In Business Model Win Designers A Place In The C-Suite?

Yves Behar is one of the most successful designers working today

Yves Behar, and the design firm he founded, Fuseproject, always seem to be in the news with some new product or another. You’d assume it’s simply because the firm is talented and brilliant at marketing. Both are true. But their secret ingredient isn’t some kind of creative fairy dust. Rather, it’s a simple facet of their business strategy: Where most design firms work for a fee and then part ways with their client, Fuseproject usually focuses on work with startups and takes an equity stake in whatever they work on. "I truly believe that’s the future of design," says Behar. "The traditional consulting model is broken."

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