Friday, July 13, 2012


Heat Mapping the Bath Products AisleUnilever via Wall Street Journal
Consumer-products makers spend countless dollars every year on market research that doesn’t work. Focus groups generally to try to please their testers, research has found, and consumer surveys also tend to overestimate their interest in products. So several companies are cutting what consumers say out of the equation and instead going straight after what they are thinking, the Wall Street Journal reports.
New 3-D computer simulations of shopping experiences augmented with eye-tracking technology and brain-wave monitoring are taking the place of conventional market research. Using these simulated shopping environments, companies like Kimberly-Clark, Proctor & Gamble, and Unilever are extracting far more meaningful data from the human shopping experience. Sophisticated simulations of packaging design and store-aisle displays allow the market testers to have more control over their experiments. And using eye-tracking technology or EEG bands, they can make heat maps of where consumers eyes tend to go on a label or a store shelf, or even see what experiences cause the pleasure centers of consumers’ brains to light up.
Doing so allows market researchers into consumers’ heads in a way they never could before, dispensing with the unconscious tendency on the behalf of the consumer to say what the testers want to hear. And its creating a wealth of data that is turning some conventional wisdom in the world of packaging design and shelf display on its ear. More over at WSJ.
[Wall Street Journal]

Thursday, June 14, 2012


 

M.C. Escher’s Relativity: LEGO Star Wars Edition

Posted on 07/06/2012 by 
We’ve seen different geeky takes on M.C. Escher’s Relativity before, but this one is simply amazing. You have the whole Star Wars trilogy here done up in LEGO and an amazing amount of detail.

This astounding LEGO build was created by Paul Vermeesch. The interior of the Death Star is here, as well as Tatooine, the Star Destroyer, Endor, and Hoth. Although it seems weird to see Luke riding a Tauntaun in his pilot uniform. Obi-Wan is even distracting stormtroopers so that he can disable the tractor beam on the Death Star.

I declare it a LEGO masterpiece. I don’t even care which side is up or how Escher’s work tricks the eye. It’s Star Wars, it’s LEGO and it is awesome. Nice work Paul.

Wednesday, June 13, 2012


Finally there's SOCIAL TV . . . Thank You!!!

Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV...A Money Machine

BOOM! Traditional TV Advertising is being disrupted right in front of our eyes. Gone are the Mad Men days of TV advertising – martini lunches, no real measurement, and scant ROI models.

Tuesday, May 15, 2012


OMG This Exists: Inhalable Alcohol Gives An Instant Buzz


Sunday, April 15, 2012

New Theory about Brain Evolution

http://www.scientificamerican.com/article.cfm?id=cooperative-neural-networks-suggest-how-intelligence-evolved
Cooperative Neural Networks Suggest How Intelligence Evolved

A new computer simulation support a long-held theory that social interactions may have triggered brain evolution in human ancestors By Stephanie Pappas and LiveScience | April 11, 2012

Tuesday, March 13, 2012

I'd Like to Buy The World a Coke 2012

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns

http://www.youtube.com/user/projectrebrief/feed?feature=context

Re-imagining Classic Advertising 


"

Thursday, February 16, 2012

Pinterest! Stickier than the Stickiest

Pinterest keeps and engages members better than Twitter, data shows (exclusive)
Pinterest keeps and engages members better than Twitter, data shows (exclusive)

To pin or not to pin: That is not the question on Pinterest.

In fact, according to data gathered by e-commerce analytics platform RJMetrics, Pinterest retains a remarkably high percentage of new users who go on to use the site at high rates and stay active on the site long after they’ve joined.

Pinterest is the digital pin-board site that has attracted droves of arts-and-crafts enthusiasts (many of them women, but some of them rich British men) who frequently “pin” products, recipes, and fashion finds to their personalized boards. The startup has kept quiet on its fast-track to Internet fame, but, thanks to third-party analysts, we’re learning more about the reasons behind its rapid rise.

When are you at your best?

How to Find Your Creative Sweet Spot

How to Find Your Creative Sweet Spot

Everyone has a creative sweet spot—a time during the day when you're just better than your normal self. Studies show this! So the question is, when is yours? Let's find out.

We've all found ourselves in the creative zone at some point. It's the moment when you realize the perfect solution to a problem and you start acting it out immediately without worrying about failure. It seems impossible to replicate, but science has shown we all have points in the day where we're more creative than others. The trick is trying to find your creative sweet spot. Let's take a look at the science to kick things off and then move on to some tricks and tools you can use to find your own...

Tuesday, February 14, 2012

HAPPY VALENTINE'S DAY!


12 Hand-Written Love Letters From Famous People, From Henry VIII To Michael Jordan

HAPPY VALENTINE'S DAY!








MARLON BRANDO TO AN AIRLINE STEWARDESS (1966)


Dear Lady —

There is something not quite definable in your face — something lovely, not pretty in a conventionally thought of way. You have something graceful and tender and feminine (sp). You seem to be a woman who has been loved in her childhood, or else, somehow by the mystery of genetic phenomena you have been visited by the gifts of refinement, dignity and poise. Perhaps you cannot be accredited with all that.

Irrespective of your gothic aspects, you have passed something on in terms of your expression, mien and general comportment that is unusual and rewarding.

It’s been a pleasant if brief encounter and I wish you well and I hope we shall have occasion to cross eyes again sometime.

Best wishes

Marlon Brando

Wednesday, February 1, 2012

Designers In The C-Suite

Could A Change In Business Model Win Designers A Place In The C-Suite?

Yves Behar is one of the most successful designers working today

Yves Behar, and the design firm he founded, Fuseproject, always seem to be in the news with some new product or another. You’d assume it’s simply because the firm is talented and brilliant at marketing. Both are true. But their secret ingredient isn’t some kind of creative fairy dust. Rather, it’s a simple facet of their business strategy: Where most design firms work for a fee and then part ways with their client, Fuseproject usually focuses on work with startups and takes an equity stake in whatever they work on. "I truly believe that’s the future of design," says Behar. "The traditional consulting model is broken."

Friday, January 27, 2012

How we read online

How We Read Online

 By Michael Agger

You're probably going to read this.

It's a short paragraph at the top of the page. It's surrounded by white space. It's in small type.

To really get your attention, I should write like this:  . . .

Wednesday, January 18, 2012

Protect Innovation

Sign Our Petition

Stand Up for the Internet; Stand Up to Congress
The Internet has created millions of jobs, trillions in GDP growth, and expanded economic opportunities for
millions of Americans. Yet, a time when our country needs economic drivers like never before, Congress
has introduced legislation that would almost certainly curtail the innovation and economic promises that
only a free and open Internet can yield.

Tell Congress that the "Stop Online Piracy Act" (H.R. 3261) and the "Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011" (S.968) do not work for you, for the Internet, or for our economy.

We cannot afford legislation that is crafted so broadly that it burdens the effectiveness of the Internet as a job creating engine that produces crucial innovation and growth. Nothing short of our financial global competitiveness is at stake, and we must act now to stop Congress from cutting the legs out from under the Internet as we have come to know it.

TAKE ACTION!