Wednesday, August 3, 2011

Critical Mass - Spreading Ideas To The Masses

All it takes is 10% of the population to emphatically embrace an idea which causes it to reach critical mass and spread to the masses.

Cognitive scientists at Rensselaer Polytechnic Institute have reported that according to their recent studies simulating social networks, 10 percent is the critical mass for spreading ideas to the mass. If that proportion of the population emphatically embraces an idea, then there is a good chance for a mass follow.

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