Music and Life - Alan Watts - YouTube
This video describes life, goals and achievement in a way that makes sense. So many people are so focused on the little steps and hurdles that need to be accomplished on their journey to a goal that they ignore life, the pleasures and opportunities around them and miss out on what life is all about.
Smell the flowers and listen to the music.
As a marketer I am focused on goals but still keep my eyes and ears open to the world. I am always looking for the opportunistic big opportunity, the game changing point-of-view or insight that changes everything.
Often it emerges when you are not looking, but living.