Here are Six of the ways that the F-FACTOR influences consumption behavior: Read Article
F-DISCOVERY: How consumers discover new products and services by relying on their social networks.
F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.
F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions.
F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together.
F-ME: How consumers’ social networks are literally turned into products and services
and my favorite . . . F-FUN