Monday, July 18, 2011

Do Daily Deals Encourage Repeat Business? - eMarketer

Do Daily Deals Encourage Repeat Business? - eMarketer

This article begins to make sense of the analytics behind 'Daily Deals' that are in our email and popping up more and more frequently.

In this economy some businesses are willing to do anything to generate cash flow. The deals are often very good and achieve trail but do they develop new customers or just attract people who are looking for a good deal?

Select Daily Deal Site Promotion Metrics of US Businesses, May 2011 (% of respondents)





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