Friday, July 22, 2011

SPRINGWISE: Mobile App Detects Melanoma - PSFK

SPRINGWISE: Mobile App Detects Melanoma - PSFK
SPRINGWISE: Mobile App Detects Melanoma
Geo-caching public health data with social media lends itself to entirely new advertising and marketing strategies- ds

Tuesday, July 19, 2011

‪Music and Life - Alan Watts‬‏ - YouTube

‪Music and Life - Alan Watts‬‏ - YouTube

This video describes life, goals and achievement in a way that makes sense. So many people are so focused on the little steps and hurdles that need to be accomplished on their journey to a goal that they ignore life, the pleasures and opportunities around them and miss out on what life is all about.

Smell the flowers and listen to the music.

As a marketer I am focused on goals but still keep my eyes and ears open to the world. I am always looking for the opportunistic big opportunity, the game changing point-of-view or insight that changes everything.

Often it emerges when you are not looking, but living.


Monday, July 18, 2011

Secrets Of A Killer Media Buyer: Future Success - PSFK

Secrets Of A Killer Media Buyer: Future Success - PSFK: "Video with some well positioned talking heads via @PSFK"

Do Daily Deals Encourage Repeat Business? - eMarketer

Do Daily Deals Encourage Repeat Business? - eMarketer

This article begins to make sense of the analytics behind 'Daily Deals' that are in our email and popping up more and more frequently.

In this economy some businesses are willing to do anything to generate cash flow. The deals are often very good and achieve trail but do they develop new customers or just attract people who are looking for a good deal?

Select Daily Deal Site Promotion Metrics of US Businesses, May 2011 (% of respondents)

"The F-Factor" Influencing Purchasing Decisions

Here are Six of the ways that the F-FACTOR influences consumption behavior: Read Article

F-DISCOVERY: How consumers discover new products and services by relying on their social networks.
F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.
F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions.
F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together.
F-ME: How consumers’ social networks are literally turned into products and services

and my favorite . . . F-FUN


Monday, July 11, 2011

New Word of the Day: Gamification

Train commuters in the city of Overvecht in the Netherlands have been offered the choice of taking the stairs, or using a slide to access the station platform.  A great example of gamification taking place in the real world, not just online 

Tuesday, July 5, 2011

MADMEN Collection

Banana Republic + AMC Unveils ‘Mad Men’ Collection
Banana Republic MADMEN Collection Coming Soon

Finally . . . Read Article

This represents a smart property licensing arrangement with AMC and Banana Republic. Great opportunity for cigarettes and booze.