Mother's Day always reminds me that that Moms are the most powerful consumer group. As a marketing target they are selfless and tend to spend first on their children and home before spending on themselves. As a result of the economy and online shopping the way Mom's shop has changed dramatically. Three generations of Mom's are now actively shopping online through social media and social buying along with every other means available. Social media is not new it's a virtual version of the traditional book club or bridge game or my Mom's weekly mahjong game.
Thank you Moms for being Moms. What would we do without you?
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