Thursday, May 19, 2011
Normally today's news headline would be shocking, cause a panic in the streets or somehow get the attention of the masses. Unfortunately the end of the world and zombie attacks are no longer the stuff we react to. For the full story Click Here.
Today it takes more to rile up emotions, we are more focused on paying our bills (especially healthcare), keeping or getting a job and the latest post on our Facebook page.
This signifies the challenges marketers face when trying to get attention for our brands and affect consumer behavior. If the end of the world and zombie attacks are less than a blip on the consumer engagement meter, then what can we do to get attention?
Contact me I have some ideas that can outflank the end of the world and the nastiest zombie attack.
Posted by David Schendowich at 5:41 PM