Thursday, May 26, 2011

(Dis)Integrated Marketing


Just like the yellow pages and newspapers, marketers have been slow to adapt to the new, new normal of communications consumption during a period of unprecendeted change and increasing expectations.  According to John Loechner's article (Dis)Integrated Marketing Hurdles  the  Unica Annual Survey of Marketers reveals that the key concerns driving this are an overall shift to online marketing, a greater emphasis on website personalization, and a general dissatisfaction with IT support for marketing's technology needs.

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