Thursday, May 26, 2011

(Dis)Integrated Marketing


Just like the yellow pages and newspapers, marketers have been slow to adapt to the new, new normal of communications consumption during a period of unprecendeted change and increasing expectations.  According to John Loechner's article (Dis)Integrated Marketing Hurdles  the  Unica Annual Survey of Marketers reveals that the key concerns driving this are an overall shift to online marketing, a greater emphasis on website personalization, and a general dissatisfaction with IT support for marketing's technology needs.

Thursday, May 19, 2011

End of the world comes May 21st: CDC focused on zombie attack


Normally today's news headline would be shocking, cause a panic in the streets or somehow get the attention of the masses. Unfortunately the end of the world and zombie attacks are no longer the stuff we react to. For the full story Click Here.

Today it takes more to rile up emotions, we are more focused on paying our bills (especially healthcare), keeping or getting a job and the latest post on our Facebook page.


This signifies the challenges marketers face when trying to get attention for our brands and affect consumer behavior. If the end of the world and zombie attacks are less than a blip on the consumer engagement meter, then what can we do to get attention?

Contact me I have some ideas that can outflank the end of the world and the nastiest zombie attack.



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Monday, May 9, 2011

Apple Toast: Apple usurps Google as world's most valuable brand

Apple Toast
Reuters (3:43 AM ET 05/09/11) Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.The full report is at www.millwardbrown.com/brandz.

Now that Apple is 35 years, 1 month and 8 days old it is time to kick back and enjoy the moment. They deserve it. Apple has been a brand that has taken risks, been true to superior design and uncomfortable with the status quo. They have made the world a better place. A Toast to you . . . Cheers!


Wednesday, May 4, 2011

Mom's Day

Mother's Day always reminds me that that Moms are the most powerful consumer group. As a marketing target they are selfless and tend to spend first on their children and home before spending on themselves. As a result of the economy and online shopping the way Mom's shop has changed dramatically. Three generations of Mom's are now actively shopping online through social media and social buying along with every other means available. Social media is not new it's a virtual version of the traditional book club or bridge game or my Mom's weekly mahjong game.

Thank you Moms for being Moms. What would we do without you?

For more information: Shopping Trends