Tuesday, March 15, 2011

It's National Nutrition Month

Obesity in the US is out of control
and the facts are in . . . obesity kills!

Let's change National Nutrition Month to National Obesity Month so we can raise awareness of the massive problem caused by poor nutrition and take real steps to change it.

There are thousands of weight loss programs, diets, plans and groups but are they working? why? why not?

It's time for marketers to get focused, stop playing passive communications games and get serious. It's time to roll out intrusive experiential campaigns that keep people on track and away from poor quality fast foods.

Some of the emerging brands to watch are GobaLife and Visalus.

Here is a relevant article by Robert S. Wieder for CalorieLab Calorie Counter News

The More There is of You, the Sooner You’ll be Gone
There has been an amount of debate lately between those in the overweight-acceptance movement and those in the field of public health — and sometimes even between public health professionals — over whether and to what extent being overweight is actually detrimental to one’s health in general. We know it’s linked to heart disease and diabetes and certain cancers, among other specific maladies, but the evidence has been inconclusive as to whether being fat in itself is unhealthy. Some studies have indicated that being a bit hefty might actually be beneficial.
However, according to a massive mega-study just reported in the New England Journal of Medicine, that positive take is only accurate if your definition of “beneficial” includes “dying before your time.” The study, conducted by the National Cancer Institute and other agencies, crunched the data from 19 individual long-term studies involving 1.5 million adults, and their ultimate conclusion is unambiguous and cheerless: If you’re overweight, you run an increased risk of dying prematurely, and the more overweight you are, the greater the risk.
Continued: Chilling statistics, and more
Taking the average life span of persons with an optimal Body Mass Index of 22.5 to 25 as the norm, here are the grueling statistics:

Those with a BMI between 25 and 30 have a 13 percent greater chance of early demise.
Those with a BMI between 30 and 35 have a 44 percent greater chance.
Those with a BMI between 35 and 40 have an 88 percent greater chance.
Those topping a 40 BMI have an appalling 250 percent greater chance — about as close to a death sentence as statistics get.

Here’s one more statistic to make your skin crawl: At latest count, fully two out of every three Americans have BMIs greater than the healthy 25 figure. If your kids are looking for a long-term career with guaranteed growth potential, they could do worse than consider the funeral industry. It may be set to take off.
Enforcing the Fourth R: Recreation

The good news in the campaign to reduce childhood obesity is that California’s state education code requires all elementary schools to provide 200 minutes of physical education every 10 days; middle and high schools must provide 400 minutes. That means minutes of actual exertion in the gym or on the playground, not including lunch and recess breaks. The bad news is that among the many things California can’t afford these days is an agency or department to actually monitor the schools and make sure they’re meeting the PE requirement. And according to one sample study, more than half the state’s schools haven’t been, largely because there hasn’t been anyone forcing them to.

That may change, however. A state court of appeals has ruled that parents can go to court and file suit forcing their school district to comply with the exercise law. A significant number of parents can probably be expected to do so, since California also requires the schools to test all students for fitness each year; the last time they did so, in 2009, only about one-third of the state’s school kids could meet six basic fitness standards. Parents, start your lawyers…

(By Robert S. Wieder for CalorieLab Calorie Counter News):

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