Friday, March 25, 2011

State of the Consumer: Wellness Watch & Nutrition Buzz | Nielsen Wire

Is it possible that in a few years wellness will reign supreme in the US? That we will become the healthiest nation in the world. I think so.


State of the Consumer: Wellness Watch & Nutrition Buzz | Nielsen Wire

March 21, 2011

Jessica Hogue, Research Director, Online Division

More consumers in the U.S. are online talking about fresh and unprocessed foods when it comes to healthy eating, and a vocal segment of health enthusiasts are setting trends on the next wave of hot ingredients and spices.

To better understand these emerging trends in nutrition, Nielsen has been analyzing online consumer conversations about food and health and wellness since 2003. Our analysis highlights discussion trends among mainstream consumers and also quantifies buzz among health enthusiasts, a passionate and informed consumer segment that Nielsen monitors across 400+ social networks, key blogs and forums. Listening to what health enthusiasts care about helps us to see what’s next.

As we look at what consumers buy and how they talk about products, we’re able to quantify the online buzz around products and ingredients, as well as product label claims like low fat or high fiber.

One key trend we’ve observed is that health enthusiasts are expanding their palate with fresh citrus fruits and flavors.
Kumquat buzz among health conscious consumers and search activity* in Q4 2010 were up significantly in part due to inclusion in recipes.
Satsuma – a seedless fruit of Japanese origin – is on the rise with health enthusiasts touting high levels of vitamin C and fiber. Beyond health, Satsuma oranges promise a “beauty from within” benefit and are used in skin care peels.

*Google Insights
Ingredients & Spices to Watch
Health Enthusiast Segment
Ones to WatchMindShare
vs. prev Q
Satsuma459%
Purple potato187%
Jerusalem artichoke112%
Kumquat92%
Ambrosia herbs88%
Gruyere84%
Celeriac71%
Holy Basil/Tulsi66%
Garam Masala50%
Anise46%
Source: The Nielsen Company
Mindshare indicator is calculated as the percentage growth of share of
total segment conversation in Q4 from prior period

Comparing Health Enthusiasts with the Mainstream

Key observations from online conversations:
Fresh and unprocessed foods generate the highest volume of all online claim conversation across the mainstream audience.
Presence of fiber is on the rise with mainstream consumers – up 14% in Q4.
Preservative-free offerings should be watched closely given increasing mainstream interest (+8%)
Carb presence and sugar-free offerings are leading topics in terms of total volume for both segments.
Gluten-free interest is on the rise among Health Enthusiasts
Mainstream consumers are conscious of sodium offerings likely as a result of recent news on sodium content and manufacturers introduced reduced-sodium offerings.
Low- and no-sodium offerings are on the rise among health enthusiasts.
Top 10 Nutritional Topics
General PopulationHealth Enthusiasts
Label Rank
by Topic Volume
Label Rank
by Topic Volume
1 Fresh/Unprocessed1 Fresh/Unprocessed
2 Fruit and Veg Presence2 Calorie Presence
3 Vitamin Mineral Presence3 Fruit and Veg Presence
4 Oil Presence4 Low Carb / Carb Conscious
5 Calorie Presence5 Vitamin Mineral Presence
6 Soy6 Sugar Free
7 Salt or Sodium Presence7 Low Fat / Reduced Fat
8 Low Carb / Carb Conscious8 Oil Presence
9 Low Fat / Reduced Fat9 Soy
10 Sugar Free10 Gluten Free
Source: The Nielsen Company




Wednesday, March 23, 2011

Top 5 Industrial Revolution inventions

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Top 5 Industrial Revolution inventions

The Industrial Revolution thrust people from a predominantly agricultural existence into a more urban style of life. During this time, factories began to manufacture products at accelerated rates and basic goods crafted at home were created large-scale.

Although we label this era a "revolution," its title is somewhat misleading. The Industrial Revolution wasn't a sudden burst of advancement, but rather a buildup of breakthroughs that relied on or fed off one another. So which inventions do you associate with the Industrial Revolution?
  • Steam Power 
  • Food Canning 
  • The Telegraph
Full list at HowStuffWorks.com.




    Tuesday, March 22, 2011

    The Right Stuff

    Action Art Portrait by David Schendowich
    A year ago my son's high school lacrosse team was struggling through their season, winning a few, loosing more. They tried hard, they thought they were as good as they could be.

    Fast forward. This year they are undefeated, the top ranked team in their division and they don't just win but they have a great time doing it.

    What is the difference from last year to this year? The competition is tougher than ever, the kids are the same, the game is the same . . .So what's different?

    Three things

    1. The team is playing like a team, they like each other, they know each other and they think as one when on the field, it's all about teamwork

    2. They have a positive attitude. They play to win and challenge each other to play better every time they play. They can visualize success and what they need to do to achieve it.

    3. Coaching. The biggest difference is with the leadership. The coaches early in the season decided they don't want to be just another team. Leadership along with parents made a deal that this year we have a choice, we can have fun and let everyone play fairly or we can go out and win. The vote was counted and the players, parents and coaches agreed, we want to win.

    The coaches started early to develop a culture of players and winners. They established rules and expectations and penalties for not following the rules. This was serious and required a commitment by all. From this a winning team was established.

    This has everything to do with success in business and in life. You must have a winning attitude and be focused on success. Coaching is essential, nobody is successful by themselves, we should all seek out coaches and mentors we respect.   And there's teamwork, working by yourself, no matter how great you are you can only achieve what one person can do, when working with others you can achieve exponentially better outcomes.

    As the lacrosse season goes into it's second half we are hopeful the team continues to breed success.

    I am also confident that teamwork, attitude and my coaching will bring success to my clients.




    Tuesday, March 15, 2011

    It's National Nutrition Month

    Obesity in the US is out of control
    and the facts are in . . . obesity kills!

    Let's change National Nutrition Month to National Obesity Month so we can raise awareness of the massive problem caused by poor nutrition and take real steps to change it.

    There are thousands of weight loss programs, diets, plans and groups but are they working? why? why not?

    It's time for marketers to get focused, stop playing passive communications games and get serious. It's time to roll out intrusive experiential campaigns that keep people on track and away from poor quality fast foods.

    Some of the emerging brands to watch are GobaLife and Visalus.

    Here is a relevant article by Robert S. Wieder for CalorieLab Calorie Counter News

    The More There is of You, the Sooner You’ll be Gone
    There has been an amount of debate lately between those in the overweight-acceptance movement and those in the field of public health — and sometimes even between public health professionals — over whether and to what extent being overweight is actually detrimental to one’s health in general. We know it’s linked to heart disease and diabetes and certain cancers, among other specific maladies, but the evidence has been inconclusive as to whether being fat in itself is unhealthy. Some studies have indicated that being a bit hefty might actually be beneficial.
    However, according to a massive mega-study just reported in the New England Journal of Medicine, that positive take is only accurate if your definition of “beneficial” includes “dying before your time.” The study, conducted by the National Cancer Institute and other agencies, crunched the data from 19 individual long-term studies involving 1.5 million adults, and their ultimate conclusion is unambiguous and cheerless: If you’re overweight, you run an increased risk of dying prematurely, and the more overweight you are, the greater the risk.
    Continued: Chilling statistics, and more
    Taking the average life span of persons with an optimal Body Mass Index of 22.5 to 25 as the norm, here are the grueling statistics:

    Those with a BMI between 25 and 30 have a 13 percent greater chance of early demise.
    Those with a BMI between 30 and 35 have a 44 percent greater chance.
    Those with a BMI between 35 and 40 have an 88 percent greater chance.
    Those topping a 40 BMI have an appalling 250 percent greater chance — about as close to a death sentence as statistics get.

    Here’s one more statistic to make your skin crawl: At latest count, fully two out of every three Americans have BMIs greater than the healthy 25 figure. If your kids are looking for a long-term career with guaranteed growth potential, they could do worse than consider the funeral industry. It may be set to take off.
    Enforcing the Fourth R: Recreation

    The good news in the campaign to reduce childhood obesity is that California’s state education code requires all elementary schools to provide 200 minutes of physical education every 10 days; middle and high schools must provide 400 minutes. That means minutes of actual exertion in the gym or on the playground, not including lunch and recess breaks. The bad news is that among the many things California can’t afford these days is an agency or department to actually monitor the schools and make sure they’re meeting the PE requirement. And according to one sample study, more than half the state’s schools haven’t been, largely because there hasn’t been anyone forcing them to.

    That may change, however. A state court of appeals has ruled that parents can go to court and file suit forcing their school district to comply with the exercise law. A significant number of parents can probably be expected to do so, since California also requires the schools to test all students for fitness each year; the last time they did so, in 2009, only about one-third of the state’s school kids could meet six basic fitness standards. Parents, start your lawyers…

    (By Robert S. Wieder for CalorieLab Calorie Counter News):



    Thursday, March 3, 2011

    Beer is Art . . . Art is Beer

    In Atlanta beer is art and art is beer.
    Anyone in Atlanta who ventures out to one of the city’s seedier neighborhoods (read: Little Five, EAV, or the Poncey-Highlands) has undoubtedly noticed the numerous PBR (Pabst Blue Ribbon)  murals decorating the exterior walls of our favorite bars and businesses. Individual pieces have featured a broad range of themes and designs such as: androgynous hipsters slinging back a cold one, a dinosaur clasping the red, white and blue can in its claws, and elaborate patterns comprised of the Pabst logo. Read More





    Wednesday, March 2, 2011

    NYC Street Art


    Collages of street art pop up everywhere in New York. You find them as you walk across the avenue or turn your head quickly to avoid an imminent collision with another pedestrian.

    The images are powerful and the colors electrically jump out and grab you.

    This was spotted on Grand Street, lower Manhattan, February 25, 2011.