Tuesday, February 15, 2011

Mind mapping: A better tool for innovation and collaboration « Marketers.BlogNotions - Thoughts from Industry Experts

It’s been said that "you can’t innovate without collaboration, and without innovation, companies fail.”

While that’s a nice call to arms, both innovation and collaboration take work. Bringing people together to collaborate and innovate, especially in a virtual setting, can be even harder.

Mind mapping is a uniquely effective innovation and collaboration tool that it provides the innovator with both a process and a tool for thinking through an issue. Then this same tool immediately helps communicate the solution by way of a visual mind map that is created as a product of the process. It’s not often that one tool can perform the dual roles of process and end product as beautifully as mind mapping can.


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