Monday, February 28, 2011

ILUVUXDESIGN (Click picture to watch video)

ILUVUXDESIGN
Who doesn't love a good UX design, and who doesn't get totally frustrated with bad experience design.
Hail to all the great UX designers of the world. Spread the love for UX design !!!

Even if you have the most beautiful, well-made web or mobile presence it could deliver a bad user experience (UX). There is a very low tolerance for a poorly conceived UX.   





Tuesday, February 22, 2011

Mobile Payments Take Hold Around the World

Mobile Payment Transaction Value Worldwide, 2010 & 2014 (billions)

Transactions will total nearly $1 trillion by 2014
 
A forecast from Yankee Group predicts the worldwide transaction value of mobile payments will total $984 billion by 2014, up from $162 billion last year. That includes transactions from mobile banking, international and domestic remittances, contactless cards, mobile coupons and near-field communications.A sixfold increase in the volume of mobile payment transactions is on the way in the next four years, according to one research firm.





Click Here For Complete Article



Tuesday, February 15, 2011

As rapid urbanization is one of the biggest macro trends of our time, you can't go wrong innovating for existing and newly minted 'CITYSUMERS' around the world.



Read all about CITYSUMERS | The hundreds of millions (and growing!) of experienced and sophisticated urbanites*, from San Francisco to Shanghai to São Paulo, who are ever more demanding and more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone, eagerly snapping up a whole host of new urban goods, services, experiences, campaigns and conversations.

Mind mapping: A better tool for innovation and collaboration « Marketers.BlogNotions - Thoughts from Industry Experts

It’s been said that "you can’t innovate without collaboration, and without innovation, companies fail.”

While that’s a nice call to arms, both innovation and collaboration take work. Bringing people together to collaborate and innovate, especially in a virtual setting, can be even harder.

Mind mapping is a uniquely effective innovation and collaboration tool that it provides the innovator with both a process and a tool for thinking through an issue. Then this same tool immediately helps communicate the solution by way of a visual mind map that is created as a product of the process. It’s not often that one tool can perform the dual roles of process and end product as beautifully as mind mapping can.


Saturday, February 5, 2011

Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the U.S. | Nielsen Wire

smartphone-OS-share-ethnicity

Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the U.S. | Nielsen Wire

No Surprise: Action Ads Are Effective And Favored




Ad Effectiveness Index (Mean Rating; Print Vs. Digital Magazine Ads; 9 = Highest Rating)
  Overall AdsSpecific Ad
Static Ads (Print)Interactive Ads (iPad)Static Ads (Print)Interactive Ads (iPad)
Perceived interactivity
6.03
7.38
3.96
6.81
Perceived engagement
5.38
6.67
4.16
6.67
Message involvement
5.36
6.36
5.07
6.45
Attitude toward the ad
5.50
6.63
3.75
6.36
Purchase intention
-
-
2.50
3.98
Source: UConn, Stamford, A. Wang, January 2011

Generation Y consumers represent an important segment of the consumer market because they are early adopters of digital technologies and extensive users of the Internet and digital media, notes the report. The study population included people who were familiar and not familiar with using iPad and between 18-32 years old.

The study sample included:
45% male participants
55% female participants
Average age of 22 years
72% of them made less than $25,000
14% of them made more than $50,000
76% of them had at least some college education
45% of them were Caucasian
26% of them were Hispanic
14% of them were African American
5% of them were Asian

Overall, the report presents these conclusions and results:
Realistic Exposure (browsing the magazine)
The participants in the interactive ad condition had stronger engagement, message involvement and attitude than the participants in the static ad condition
The participants in the interactive ad condition also perceived stronger interactivity than the participants in the static ad condition
Higher ad interactivity could generate higher brand awareness

Forced Exposure (reviewing a specific advertisement):
The participants in the interactive ad condition had stronger engagement, message involvement, attitude, and purchase intention than the participants in the static ad condition
The participants in the interactive ad condition perceived stronger interactivity than the participants in the static ad condition
The participants in the interactive ad condition were unlikely to recall the brand more than the participants in the static ad condition

For more information about the study can be found in the PDF file accessed in this search result.