Friday, January 21, 2011

Parents of Young Children Prime for Social Marketing - eMarketer

US Social Media Users*, by Presence of Children in the Home, Oct 2010 (% of respondents in each group)
Parents of Young Children Prime for Social Marketing - eMarketer

Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user is. Consumers’ life stages influence their presence on social media as well as their concerns as shoppers and buyers, which is what makes them of interest to marketers on social sites to begin with

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