Wednesday, January 26, 2011

7 Hot Trends in Mobile App Design

The mobile application space is exploding. Users increasingly turn to smartphones and tablets to consume and create content, whether on the go or on the couch. The iOS App Store and the Android Market both have app collections in the hundreds of thousands.

7 Hot Trends in Mobile App Design

Monday, January 24, 2011

iPad Ads ‘Sexiness' Boosts Purchase Intent

iPad advertising offers marketers a number of opportunities to step up their efforts and put to good use the tablet’s large, sharp screen and other features that allow users to be more engaged than they could be with a static ad. And in the minds of users, that interactivity and engagement translate to greater involvement with the brand’s message and higher purchase intent.

In a study by Alex Wang, PhD, sponsored by Adobe, participants viewed either a print or iPad version of Wired magazine and responded to questions about the ads they had seen. Advertisements in both editions came from the same brands and had similar creative, but the iPad versions were interactive rather than static. Respondents also answered questions about a single, specific ad to determine purchase intent.

While recall was similar for both print and iPad advertisements, in all other metrics studied the interactive ads took the lead. Users considered iPad ads more interactive and engaging, and had higher message involvement and more positive attitudes toward the ads. And purchase intent was about 59% higher after seeing an interactive ad vs. a print ad.

Friday, January 21, 2011

Parents of Young Children Prime for Social Marketing - eMarketer

US Social Media Users*, by Presence of Children in the Home, Oct 2010 (% of respondents in each group)
Parents of Young Children Prime for Social Marketing - eMarketer

Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user is. Consumers’ life stages influence their presence on social media as well as their concerns as shoppers and buyers, which is what makes them of interest to marketers on social sites to begin with

Friday, January 14, 2011

The Just-in-Time Consumer: How Shopping Trips Align with Economic Woes | Nielsen Wire

The Just-in-Time Consumer: How Shopping Trips Align with Economic Woes | Nielsen Wire

A recent Wall Street Journal article suggested that the trend of U.S. consumers making more frequent shopping trips, but buying less each trip was new, a result of the continuing tough economic conditions and a desire by consumers “to keep cash on hand.” What’s more, the article noted that food and consumer packaged goods companies as well as retailers have been introducing smaller package sizes and changing displays to attract shoppers interested in smaller sizes. Nielsen’s research supports findings in the article and we’ve taken a deeper dive into the issues to identify trends for small and large trips within specific retail channels and consumer segments.

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Pushing the iPad to Produce Music

Music Produced on the iPad
The Gorillaz recently released their latest album, The Fall, accompanied by the announcement that the album was produced almost entirely using an iPad. While The Gorillaz did let a few traditional instruments in on the album, there have been a whole slew of artists, professional and amateur that have been showing just how far you can push the limits of the iPad.

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Will You Tweet This?

New analysis could help predict how stories will be shared

Tracking flow: Stanford researchers have developed tools that map the flow of information across the Internet. These visualizations show the connections between blogs and news sites.
Credit: Stanford University

Thursday, January 13, 2011

Marketing to Shoppers at Every Touchpoint - eMarketer

Brands and retailers must target consumers pre-shop, in-store and post-shop

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Tuesday, January 11, 2011

Social’s Ripple Effect | Social Media Today

Being and using social has a ripple effect. The ripple effect in sociology can be observed how social interactions can affect situations not directly related to the initial interaction. Social technology fuels activities where information can be disseminated and passed from community to community to broaden it’s impact. The source of information being propagated is people, individuals and organizations using people to propagate information.