Friday, December 30, 2011

Happy New Year

New Years is a time to clean up, throw out and organize in order to start fresh when it's 2012.

While cleaning up I rediscovered this fun site, it enables you to tap into your inner Picasso. Enjoy!

http://www.picassohead.com/create.html

Tuesday, December 27, 2011

60 Seconds on The Web

infographic

In a single minute there are over 695,000 status updates on Facebook. That's just one example of the mind boggling scale of online activity.

This infographics show a bunch of other incredible things that happen in 60 seconds (via Barry Ritholtz).

Read more: http://www.businessinsider.com/incredible-things-that-happen-every-60-seconds-on-the-internet-2011-12#ixzz1hhzpZnae

Monday, December 26, 2011

How To Ace A Google Interview - Brainteaser Questions

5 Google Interview Questions

1. What's the next number in this sequence: 10, 9, 60, 90, 70, 66 … ?
Asked at Google

2. You're in a car with a helium balloon on a string that is tied to the floor. The windows are closed. When you step on the gas pedal, what happens to the balloon—does it move forward, move backward, or stay put?
Asked at Microsoft

3. Using only a four-minute hourglass and a seven-minute hourglass, measure exactly nine minutes—without the process taking longer than nine minutes.
Asked at Google

4. A book has N pages, numbered the usual way, from 1 to N. The total number of digits in the page numbers is 1,095. How many pages does the book have?
Asked at Google

5. A man pushed his car to a hotel and lost his fortune. What happened?
Asked at Google


See the Answers >>

Thursday, December 22, 2011

Long Awaited New Hobbit Movie

 


I hope you enjoy this Trailer

Monday, December 5, 2011

Trade Show Marketing is Lead Gen-a-Palooza

Here are several articles supporting the benefits of Trade Show Marketing

When built into an integrated marketing strategy you can generate leads before, during after trade shows. I can tell you more about using social, mobile, experiential marketing mashed up with traditional communications to drive ROI.

Wednesday, October 26, 2011

This is Digital Marketing 101

Here is a video that tells us everything we need to know about digital marketing in a way a third grader can appreciate

This is Digital Marketing






Sunday, October 9, 2011

Steve Jobs in Your Words

Steve Jobs: In your Words


IT'S a different kind of iCloud that pays tribute to Steve Jobs.
A cloud generated from more than 20,000 words, submitted by users of News Limited websites, creates a poignant visual tribute to a true visionary.
“Inspiration”, “genius” and “amazing” feature strongly but it’s some of the smaller words which carry the most emotion.
“Human”. “Humble”. “Brave”. Even “hero”.
Usually this kind of exercise attracts offensive or tasteless comments – a predictable byproduct encouraged by internet anonymity. Tellingly, we received very little spam – an indication of how admired and respected Steve Jobs was.
So here is the word cloud tribute – it’s Steve Jobs, by you


Read more: http://www.news.com.au/national/steve-jobs-in-your-words/story-e6frfkvr-1226160864667#ixzz1aI97byXZ

Monday, October 3, 2011

Monday, September 12, 2011

FUTURE OF RETAIL

While shopping this weekend at the mall I noticed how shopping is becoming more virtual. The lines between online virtual and real life are blurring and shopping is becoming more entertaining and fun.
Mirror Lets Kids Try On Virtual Outfits

MIRROR LETS KIDS TRY ON VIRTUAL OUTFITS
iPad App Lets Women Try Out Different Hairstyles

iPad App Lets Women Try Out Different Hairstyles 


Sizing Clothes With The Help Of Augmented Reality
Sizing Clothes With The Help Of Augmented Reality

via PSFK: http://www.psfk.com/2011/08/sizing-clothes-with-the-help-of-augmented-reality.html#ixzz1XlaYd1o3

Monday, August 22, 2011

StumbleUpon Delivers

According to StatCounter's measurements, StumbleUpon has just surpassed Facebook and now delivers more than half of all social media referral traffic in the U.S.


Wednesday, August 10, 2011

It even has a watermark . . .


Marketing strategies vary by nuances and tactics by nano-nuances. In the end results are everything. I can show you how to get the competitive edge. Take a lesson and watch this video.

Enjoy this very intense business card scene from American Psycho




Wednesday, August 3, 2011

Critical Mass - Spreading Ideas To The Masses

All it takes is 10% of the population to emphatically embrace an idea which causes it to reach critical mass and spread to the masses.

Cognitive scientists at Rensselaer Polytechnic Institute have reported that according to their recent studies simulating social networks, 10 percent is the critical mass for spreading ideas to the mass. If that proportion of the population emphatically embraces an idea, then there is a good chance for a mass follow.

Read Article










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Friday, July 22, 2011

SPRINGWISE: Mobile App Detects Melanoma - PSFK

SPRINGWISE: Mobile App Detects Melanoma - PSFK
SPRINGWISE: Mobile App Detects Melanoma
Geo-caching public health data with social media lends itself to entirely new advertising and marketing strategies- ds




Tuesday, July 19, 2011

‪Music and Life - Alan Watts‬‏ - YouTube

‪Music and Life - Alan Watts‬‏ - YouTube

This video describes life, goals and achievement in a way that makes sense. So many people are so focused on the little steps and hurdles that need to be accomplished on their journey to a goal that they ignore life, the pleasures and opportunities around them and miss out on what life is all about.

Smell the flowers and listen to the music.

As a marketer I am focused on goals but still keep my eyes and ears open to the world. I am always looking for the opportunistic big opportunity, the game changing point-of-view or insight that changes everything.

Often it emerges when you are not looking, but living.




.http://www.youtube.com/watch?v=ERbvKrH-GC4&feature=player_embedded

Monday, July 18, 2011

Secrets Of A Killer Media Buyer: Future Success - PSFK

Secrets Of A Killer Media Buyer: Future Success - PSFK: "Video with some well positioned talking heads via @PSFK http://bit.ly/qBBEIn"





Do Daily Deals Encourage Repeat Business? - eMarketer

Do Daily Deals Encourage Repeat Business? - eMarketer

This article begins to make sense of the analytics behind 'Daily Deals' that are in our email and popping up more and more frequently.

In this economy some businesses are willing to do anything to generate cash flow. The deals are often very good and achieve trail but do they develop new customers or just attract people who are looking for a good deal?

Select Daily Deal Site Promotion Metrics of US Businesses, May 2011 (% of respondents)





"The F-Factor" Influencing Purchasing Decisions




Here are Six of the ways that the F-FACTOR influences consumption behavior: Read Article

F-DISCOVERY: How consumers discover new products and services by relying on their social networks.
F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.
F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions.
F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together.
F-ME: How consumers’ social networks are literally turned into products and services

and my favorite . . . F-FUN


THE F-FACTOR








Monday, July 11, 2011

New Word of the Day: Gamification

Train commuters in the city of Overvecht in the Netherlands have been offered the choice of taking the stairs, or using a slide to access the station platform.  A great example of gamification taking place in the real world, not just online 

Tuesday, July 5, 2011

MADMEN Collection

Banana Republic + AMC Unveils ‘Mad Men’ Collection
Banana Republic MADMEN Collection Coming Soon







Finally . . . Read Article

This represents a smart property licensing arrangement with AMC and Banana Republic. Great opportunity for cigarettes and booze.

Thursday, June 16, 2011

A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)

Just Who Uses Social Networks In The US?

Facebook users are quite active in not only using the service, but interacting with others.
22% of users comment on another’s post or status
26% of users “like” another user’s content
15% of users update their own status
20% of users comment on another user’s photos

The most active Facebook users tend to be women. 19% of women update their status at least once a day, while men are about half that number (11%) when it comes to daily status updates:
In addition to commenting and updating statuses, Facebook users do “like” quite a bit of content.
44% of users in the 18-22 age range “like” content on a daily basis.
Men are less likely to “like” Facebook content than women. 20% of women “like” content several times a day compared to just 9% of men.




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Tuesday, June 7, 2011

Everything you always wanted to know about sugar . . . but were afraid to ask

Photo by Nick Depree 







This information is not new, it's not a secret. Why are we in denial? And why do we consume so much of this poison. Perhaps like oil we are addicted. Perhaps like drugs we should seek out the pushers and dealers who addicted us - the beverage companies, the cereal companies, candy manufacturers, fast food chains, grocery stores are all guilty.

Sunday, June 5, 2011

Happy Birthday Thessa!

Facebook Party Out Of Control
A teenage girl in Germany who forgot to mark her birthday invitation as private on Facebook fled her own party when more than 1,500 guests showed up and around 100 police officers, some on horses, were needed to keep the crowd under control
Take heed auto, candy, alcohol, beverage, condom, fashion, greeting card, cosmetic and cell phone marketers . . .

There's finally something that gets consumers off their butts. Within the week branded parties will be popping up all over the world driven by Facebook and the need to achieve brand engagement.



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Thursday, May 26, 2011

(Dis)Integrated Marketing


Just like the yellow pages and newspapers, marketers have been slow to adapt to the new, new normal of communications consumption during a period of unprecendeted change and increasing expectations.  According to John Loechner's article (Dis)Integrated Marketing Hurdles  the  Unica Annual Survey of Marketers reveals that the key concerns driving this are an overall shift to online marketing, a greater emphasis on website personalization, and a general dissatisfaction with IT support for marketing's technology needs.

Thursday, May 19, 2011

End of the world comes May 21st: CDC focused on zombie attack


Normally today's news headline would be shocking, cause a panic in the streets or somehow get the attention of the masses. Unfortunately the end of the world and zombie attacks are no longer the stuff we react to. For the full story Click Here.

Today it takes more to rile up emotions, we are more focused on paying our bills (especially healthcare), keeping or getting a job and the latest post on our Facebook page.


This signifies the challenges marketers face when trying to get attention for our brands and affect consumer behavior. If the end of the world and zombie attacks are less than a blip on the consumer engagement meter, then what can we do to get attention?

Contact me I have some ideas that can outflank the end of the world and the nastiest zombie attack.



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Monday, May 9, 2011

Apple Toast: Apple usurps Google as world's most valuable brand

Apple Toast
Reuters (3:43 AM ET 05/09/11) Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.The full report is at www.millwardbrown.com/brandz.

Now that Apple is 35 years, 1 month and 8 days old it is time to kick back and enjoy the moment. They deserve it. Apple has been a brand that has taken risks, been true to superior design and uncomfortable with the status quo. They have made the world a better place. A Toast to you . . . Cheers!


Wednesday, May 4, 2011

Mom's Day

Mother's Day always reminds me that that Moms are the most powerful consumer group. As a marketing target they are selfless and tend to spend first on their children and home before spending on themselves. As a result of the economy and online shopping the way Mom's shop has changed dramatically. Three generations of Mom's are now actively shopping online through social media and social buying along with every other means available. Social media is not new it's a virtual version of the traditional book club or bridge game or my Mom's weekly mahjong game.

Thank you Moms for being Moms. What would we do without you?

For more information: Shopping Trends 

Monday, April 11, 2011

KA-BOOM

Baby Boomers: Median age 55, they control over $2 trillion in annual spending, there are 60 million of them in the US, and they are not on the radar for most marketers.

I have studied Boomers, their attitudes and behavior regarding brands and sellers beware, they are not brand loyal they are smart savvy shoppers, always experimenting with new brands, products and services, comfortable with technology and deserve to be spoken to as if they are intelligent, not aging cattle.

Boomers are reinventing themselves for the next 30 years. Decisions they made about their lives, jobs, families, homes etc., 30 years ago are no longer relevant. Boomers are planning for the next 30 years. Travel, work, fun, finance, health and sports. Marketers who understand this and focus on the needs of Boomers will win big.

I am always happy to discuss ways you can Boom-ify your marketing plan.






Friday, March 25, 2011

State of the Consumer: Wellness Watch & Nutrition Buzz | Nielsen Wire

Is it possible that in a few years wellness will reign supreme in the US? That we will become the healthiest nation in the world. I think so.


State of the Consumer: Wellness Watch & Nutrition Buzz | Nielsen Wire

March 21, 2011

Jessica Hogue, Research Director, Online Division

More consumers in the U.S. are online talking about fresh and unprocessed foods when it comes to healthy eating, and a vocal segment of health enthusiasts are setting trends on the next wave of hot ingredients and spices.

To better understand these emerging trends in nutrition, Nielsen has been analyzing online consumer conversations about food and health and wellness since 2003. Our analysis highlights discussion trends among mainstream consumers and also quantifies buzz among health enthusiasts, a passionate and informed consumer segment that Nielsen monitors across 400+ social networks, key blogs and forums. Listening to what health enthusiasts care about helps us to see what’s next.

As we look at what consumers buy and how they talk about products, we’re able to quantify the online buzz around products and ingredients, as well as product label claims like low fat or high fiber.

One key trend we’ve observed is that health enthusiasts are expanding their palate with fresh citrus fruits and flavors.
Kumquat buzz among health conscious consumers and search activity* in Q4 2010 were up significantly in part due to inclusion in recipes.
Satsuma – a seedless fruit of Japanese origin – is on the rise with health enthusiasts touting high levels of vitamin C and fiber. Beyond health, Satsuma oranges promise a “beauty from within” benefit and are used in skin care peels.

*Google Insights
Ingredients & Spices to Watch
Health Enthusiast Segment
Ones to WatchMindShare
vs. prev Q
Satsuma459%
Purple potato187%
Jerusalem artichoke112%
Kumquat92%
Ambrosia herbs88%
Gruyere84%
Celeriac71%
Holy Basil/Tulsi66%
Garam Masala50%
Anise46%
Source: The Nielsen Company
Mindshare indicator is calculated as the percentage growth of share of
total segment conversation in Q4 from prior period

Comparing Health Enthusiasts with the Mainstream

Key observations from online conversations:
Fresh and unprocessed foods generate the highest volume of all online claim conversation across the mainstream audience.
Presence of fiber is on the rise with mainstream consumers – up 14% in Q4.
Preservative-free offerings should be watched closely given increasing mainstream interest (+8%)
Carb presence and sugar-free offerings are leading topics in terms of total volume for both segments.
Gluten-free interest is on the rise among Health Enthusiasts
Mainstream consumers are conscious of sodium offerings likely as a result of recent news on sodium content and manufacturers introduced reduced-sodium offerings.
Low- and no-sodium offerings are on the rise among health enthusiasts.
Top 10 Nutritional Topics
General PopulationHealth Enthusiasts
Label Rank
by Topic Volume
Label Rank
by Topic Volume
1 Fresh/Unprocessed1 Fresh/Unprocessed
2 Fruit and Veg Presence2 Calorie Presence
3 Vitamin Mineral Presence3 Fruit and Veg Presence
4 Oil Presence4 Low Carb / Carb Conscious
5 Calorie Presence5 Vitamin Mineral Presence
6 Soy6 Sugar Free
7 Salt or Sodium Presence7 Low Fat / Reduced Fat
8 Low Carb / Carb Conscious8 Oil Presence
9 Low Fat / Reduced Fat9 Soy
10 Sugar Free10 Gluten Free
Source: The Nielsen Company




Wednesday, March 23, 2011

Top 5 Industrial Revolution inventions

Media_httpfarm5static_axupa

Top 5 Industrial Revolution inventions

The Industrial Revolution thrust people from a predominantly agricultural existence into a more urban style of life. During this time, factories began to manufacture products at accelerated rates and basic goods crafted at home were created large-scale.

Although we label this era a "revolution," its title is somewhat misleading. The Industrial Revolution wasn't a sudden burst of advancement, but rather a buildup of breakthroughs that relied on or fed off one another. So which inventions do you associate with the Industrial Revolution?
  • Steam Power 
  • Food Canning 
  • The Telegraph
Full list at HowStuffWorks.com.




    Tuesday, March 22, 2011

    The Right Stuff

    Action Art Portrait by David Schendowich
    A year ago my son's high school lacrosse team was struggling through their season, winning a few, loosing more. They tried hard, they thought they were as good as they could be.

    Fast forward. This year they are undefeated, the top ranked team in their division and they don't just win but they have a great time doing it.

    What is the difference from last year to this year? The competition is tougher than ever, the kids are the same, the game is the same . . .So what's different?

    Three things

    1. The team is playing like a team, they like each other, they know each other and they think as one when on the field, it's all about teamwork

    2. They have a positive attitude. They play to win and challenge each other to play better every time they play. They can visualize success and what they need to do to achieve it.

    3. Coaching. The biggest difference is with the leadership. The coaches early in the season decided they don't want to be just another team. Leadership along with parents made a deal that this year we have a choice, we can have fun and let everyone play fairly or we can go out and win. The vote was counted and the players, parents and coaches agreed, we want to win.

    The coaches started early to develop a culture of players and winners. They established rules and expectations and penalties for not following the rules. This was serious and required a commitment by all. From this a winning team was established.

    This has everything to do with success in business and in life. You must have a winning attitude and be focused on success. Coaching is essential, nobody is successful by themselves, we should all seek out coaches and mentors we respect.   And there's teamwork, working by yourself, no matter how great you are you can only achieve what one person can do, when working with others you can achieve exponentially better outcomes.

    As the lacrosse season goes into it's second half we are hopeful the team continues to breed success.

    I am also confident that teamwork, attitude and my coaching will bring success to my clients.




    Tuesday, March 15, 2011

    It's National Nutrition Month

    Obesity in the US is out of control
    and the facts are in . . . obesity kills!

    Let's change National Nutrition Month to National Obesity Month so we can raise awareness of the massive problem caused by poor nutrition and take real steps to change it.

    There are thousands of weight loss programs, diets, plans and groups but are they working? why? why not?

    It's time for marketers to get focused, stop playing passive communications games and get serious. It's time to roll out intrusive experiential campaigns that keep people on track and away from poor quality fast foods.

    Some of the emerging brands to watch are GobaLife and Visalus.

    Here is a relevant article by Robert S. Wieder for CalorieLab Calorie Counter News

    The More There is of You, the Sooner You’ll be Gone
    There has been an amount of debate lately between those in the overweight-acceptance movement and those in the field of public health — and sometimes even between public health professionals — over whether and to what extent being overweight is actually detrimental to one’s health in general. We know it’s linked to heart disease and diabetes and certain cancers, among other specific maladies, but the evidence has been inconclusive as to whether being fat in itself is unhealthy. Some studies have indicated that being a bit hefty might actually be beneficial.
    However, according to a massive mega-study just reported in the New England Journal of Medicine, that positive take is only accurate if your definition of “beneficial” includes “dying before your time.” The study, conducted by the National Cancer Institute and other agencies, crunched the data from 19 individual long-term studies involving 1.5 million adults, and their ultimate conclusion is unambiguous and cheerless: If you’re overweight, you run an increased risk of dying prematurely, and the more overweight you are, the greater the risk.
    Continued: Chilling statistics, and more
    Taking the average life span of persons with an optimal Body Mass Index of 22.5 to 25 as the norm, here are the grueling statistics:

    Those with a BMI between 25 and 30 have a 13 percent greater chance of early demise.
    Those with a BMI between 30 and 35 have a 44 percent greater chance.
    Those with a BMI between 35 and 40 have an 88 percent greater chance.
    Those topping a 40 BMI have an appalling 250 percent greater chance — about as close to a death sentence as statistics get.

    Here’s one more statistic to make your skin crawl: At latest count, fully two out of every three Americans have BMIs greater than the healthy 25 figure. If your kids are looking for a long-term career with guaranteed growth potential, they could do worse than consider the funeral industry. It may be set to take off.
    Enforcing the Fourth R: Recreation

    The good news in the campaign to reduce childhood obesity is that California’s state education code requires all elementary schools to provide 200 minutes of physical education every 10 days; middle and high schools must provide 400 minutes. That means minutes of actual exertion in the gym or on the playground, not including lunch and recess breaks. The bad news is that among the many things California can’t afford these days is an agency or department to actually monitor the schools and make sure they’re meeting the PE requirement. And according to one sample study, more than half the state’s schools haven’t been, largely because there hasn’t been anyone forcing them to.

    That may change, however. A state court of appeals has ruled that parents can go to court and file suit forcing their school district to comply with the exercise law. A significant number of parents can probably be expected to do so, since California also requires the schools to test all students for fitness each year; the last time they did so, in 2009, only about one-third of the state’s school kids could meet six basic fitness standards. Parents, start your lawyers…

    (By Robert S. Wieder for CalorieLab Calorie Counter News):



    Thursday, March 3, 2011

    Beer is Art . . . Art is Beer

    In Atlanta beer is art and art is beer.
    Anyone in Atlanta who ventures out to one of the city’s seedier neighborhoods (read: Little Five, EAV, or the Poncey-Highlands) has undoubtedly noticed the numerous PBR (Pabst Blue Ribbon)  murals decorating the exterior walls of our favorite bars and businesses. Individual pieces have featured a broad range of themes and designs such as: androgynous hipsters slinging back a cold one, a dinosaur clasping the red, white and blue can in its claws, and elaborate patterns comprised of the Pabst logo. Read More





    Wednesday, March 2, 2011

    NYC Street Art


    Collages of street art pop up everywhere in New York. You find them as you walk across the avenue or turn your head quickly to avoid an imminent collision with another pedestrian.

    The images are powerful and the colors electrically jump out and grab you.

    This was spotted on Grand Street, lower Manhattan, February 25, 2011.



























    Monday, February 28, 2011

    ILUVUXDESIGN (Click picture to watch video)

    ILUVUXDESIGN
    Who doesn't love a good UX design, and who doesn't get totally frustrated with bad experience design.
    Hail to all the great UX designers of the world. Spread the love for UX design !!!

    Even if you have the most beautiful, well-made web or mobile presence it could deliver a bad user experience (UX). There is a very low tolerance for a poorly conceived UX.   





    Tuesday, February 22, 2011

    Mobile Payments Take Hold Around the World

    Mobile Payment Transaction Value Worldwide, 2010 & 2014 (billions)

    Transactions will total nearly $1 trillion by 2014
     
    A forecast from Yankee Group predicts the worldwide transaction value of mobile payments will total $984 billion by 2014, up from $162 billion last year. That includes transactions from mobile banking, international and domestic remittances, contactless cards, mobile coupons and near-field communications.A sixfold increase in the volume of mobile payment transactions is on the way in the next four years, according to one research firm.





    Click Here For Complete Article



    Tuesday, February 15, 2011

    As rapid urbanization is one of the biggest macro trends of our time, you can't go wrong innovating for existing and newly minted 'CITYSUMERS' around the world.



    Read all about CITYSUMERS | The hundreds of millions (and growing!) of experienced and sophisticated urbanites*, from San Francisco to Shanghai to São Paulo, who are ever more demanding and more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone, eagerly snapping up a whole host of new urban goods, services, experiences, campaigns and conversations.

    Mind mapping: A better tool for innovation and collaboration « Marketers.BlogNotions - Thoughts from Industry Experts

    It’s been said that "you can’t innovate without collaboration, and without innovation, companies fail.”

    While that’s a nice call to arms, both innovation and collaboration take work. Bringing people together to collaborate and innovate, especially in a virtual setting, can be even harder.

    Mind mapping is a uniquely effective innovation and collaboration tool that it provides the innovator with both a process and a tool for thinking through an issue. Then this same tool immediately helps communicate the solution by way of a visual mind map that is created as a product of the process. It’s not often that one tool can perform the dual roles of process and end product as beautifully as mind mapping can.


    Saturday, February 5, 2011

    Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the U.S. | Nielsen Wire

    smartphone-OS-share-ethnicity

    Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the U.S. | Nielsen Wire

    No Surprise: Action Ads Are Effective And Favored




    Ad Effectiveness Index (Mean Rating; Print Vs. Digital Magazine Ads; 9 = Highest Rating)
      Overall AdsSpecific Ad
    Static Ads (Print)Interactive Ads (iPad)Static Ads (Print)Interactive Ads (iPad)
    Perceived interactivity
    6.03
    7.38
    3.96
    6.81
    Perceived engagement
    5.38
    6.67
    4.16
    6.67
    Message involvement
    5.36
    6.36
    5.07
    6.45
    Attitude toward the ad
    5.50
    6.63
    3.75
    6.36
    Purchase intention
    -
    -
    2.50
    3.98
    Source: UConn, Stamford, A. Wang, January 2011

    Generation Y consumers represent an important segment of the consumer market because they are early adopters of digital technologies and extensive users of the Internet and digital media, notes the report. The study population included people who were familiar and not familiar with using iPad and between 18-32 years old.

    The study sample included:
    45% male participants
    55% female participants
    Average age of 22 years
    72% of them made less than $25,000
    14% of them made more than $50,000
    76% of them had at least some college education
    45% of them were Caucasian
    26% of them were Hispanic
    14% of them were African American
    5% of them were Asian

    Overall, the report presents these conclusions and results:
    Realistic Exposure (browsing the magazine)
    The participants in the interactive ad condition had stronger engagement, message involvement and attitude than the participants in the static ad condition
    The participants in the interactive ad condition also perceived stronger interactivity than the participants in the static ad condition
    Higher ad interactivity could generate higher brand awareness

    Forced Exposure (reviewing a specific advertisement):
    The participants in the interactive ad condition had stronger engagement, message involvement, attitude, and purchase intention than the participants in the static ad condition
    The participants in the interactive ad condition perceived stronger interactivity than the participants in the static ad condition
    The participants in the interactive ad condition were unlikely to recall the brand more than the participants in the static ad condition

    For more information about the study can be found in the PDF file accessed in this search result.

    Wednesday, January 26, 2011

    7 Hot Trends in Mobile App Design

    The mobile application space is exploding. Users increasingly turn to smartphones and tablets to consume and create content, whether on the go or on the couch. The iOS App Store and the Android Market both have app collections in the hundreds of thousands.




    7 Hot Trends in Mobile App Design

    Monday, January 24, 2011

    iPad Ads ‘Sexiness' Boosts Purchase Intent

    iPad advertising offers marketers a number of opportunities to step up their efforts and put to good use the tablet’s large, sharp screen and other features that allow users to be more engaged than they could be with a static ad. And in the minds of users, that interactivity and engagement translate to greater involvement with the brand’s message and higher purchase intent.

    In a study by Alex Wang, PhD, sponsored by Adobe, participants viewed either a print or iPad version of Wired magazine and responded to questions about the ads they had seen. Advertisements in both editions came from the same brands and had similar creative, but the iPad versions were interactive rather than static. Respondents also answered questions about a single, specific ad to determine purchase intent.

    While recall was similar for both print and iPad advertisements, in all other metrics studied the interactive ads took the lead. Users considered iPad ads more interactive and engaging, and had higher message involvement and more positive attitudes toward the ads. And purchase intent was about 59% higher after seeing an interactive ad vs. a print ad.

    Friday, January 21, 2011

    Parents of Young Children Prime for Social Marketing - eMarketer

    US Social Media Users*, by Presence of Children in the Home, Oct 2010 (% of respondents in each group)
    Parents of Young Children Prime for Social Marketing - eMarketer

    Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user is. Consumers’ life stages influence their presence on social media as well as their concerns as shoppers and buyers, which is what makes them of interest to marketers on social sites to begin with

    Friday, January 14, 2011

    The Just-in-Time Consumer: How Shopping Trips Align with Economic Woes | Nielsen Wire

    The Just-in-Time Consumer: How Shopping Trips Align with Economic Woes | Nielsen Wire

    A recent Wall Street Journal article suggested that the trend of U.S. consumers making more frequent shopping trips, but buying less each trip was new, a result of the continuing tough economic conditions and a desire by consumers “to keep cash on hand.” What’s more, the article noted that food and consumer packaged goods companies as well as retailers have been introducing smaller package sizes and changing displays to attract shoppers interested in smaller sizes. Nielsen’s research supports findings in the article and we’ve taken a deeper dive into the issues to identify trends for small and large trips within specific retail channels and consumer segments.



    Read article



    Pushing the iPad to Produce Music

    Music Produced on the iPad
    The Gorillaz recently released their latest album, The Fall, accompanied by the announcement that the album was produced almost entirely using an iPad. While The Gorillaz did let a few traditional instruments in on the album, there have been a whole slew of artists, professional and amateur that have been showing just how far you can push the limits of the iPad.

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    Will You Tweet This?

    New analysis could help predict how stories will be shared

    Tracking flow: Stanford researchers have developed tools that map the flow of information across the Internet. These visualizations show the connections between blogs and news sites.
    Credit: Stanford University

    Thursday, January 13, 2011

    Marketing to Shoppers at Every Touchpoint - eMarketer

    Brands and retailers must target consumers pre-shop, in-store and post-shop


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