Friday, November 12, 2010

Social Media Atlanta Event - 2

Today I attended a panel discussion about social media innovations featuring John Beisner, EVP, Client Services, Twitpay - Social Giving, Dorothéa Bozicolona-Volpe on behalf of Adam Steinberg of PlacePunch, Caleb Clark, CEO Mobilization Labs Wildfie Platform, Yvett Evans, Business Development - ViTrue, Scott Lockhart, Co-Founder - Regator, David Rollo, SVP/Director of Digital Strategy - 22 Squared (Blinq Media, Looxii and a little bit of Vitrue) and Aaron Strout, Chief Marketing Officer -Powered, Inc.

Dorothéa did a great job moderating and entertaining the attendees.

After listening to this group of innovators discuss their products and their vision for 2011 and beyond I felt uneasy. Perhaps because they didn't talk about the integration of social media into mainstream media and how it will work seamlessly together to achieve strategic goals in measureable ways with real ROI.

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