Joseph Jaffe spoke about the most important link in the customer relationship chain, customer service, at the beautiful Newell-Rubbermaid Headquarters. He presented an overview of his book Flip the Funnel - How to Use Existing Customers to Gain New Ones.
It is more clear than ever for me that marketers don't know what to do to deal with the new reality, the new consumerism and how media is consumed and are responding by standing on the sidelines waiting for the right time to get to work. I believe now is the time to get started. However, what made companies successful in the past is no longer appropriate and new anarchistic thinking and strategies are required . . . the type of thinking we do at Schendo361.