Tuesday, December 9, 2014

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Friday, July 13, 2012


Heat Mapping the Bath Products AisleUnilever via Wall Street Journal
Consumer-products makers spend countless dollars every year on market research that doesn’t work. Focus groups generally to try to please their testers, research has found, and consumer surveys also tend to overestimate their interest in products. So several companies are cutting what consumers say out of the equation and instead going straight after what they are thinking, the Wall Street Journal reports.
New 3-D computer simulations of shopping experiences augmented with eye-tracking technology and brain-wave monitoring are taking the place of conventional market research. Using these simulated shopping environments, companies like Kimberly-Clark, Proctor & Gamble, and Unilever are extracting far more meaningful data from the human shopping experience. Sophisticated simulations of packaging design and store-aisle displays allow the market testers to have more control over their experiments. And using eye-tracking technology or EEG bands, they can make heat maps of where consumers eyes tend to go on a label or a store shelf, or even see what experiences cause the pleasure centers of consumers’ brains to light up.
Doing so allows market researchers into consumers’ heads in a way they never could before, dispensing with the unconscious tendency on the behalf of the consumer to say what the testers want to hear. And its creating a wealth of data that is turning some conventional wisdom in the world of packaging design and shelf display on its ear. More over at WSJ.
[Wall Street Journal]

Thursday, June 14, 2012


 

M.C. Escher’s Relativity: LEGO Star Wars Edition

Posted on 07/06/2012 by 
We’ve seen different geeky takes on M.C. Escher’s Relativity before, but this one is simply amazing. You have the whole Star Wars trilogy here done up in LEGO and an amazing amount of detail.

This astounding LEGO build was created by Paul Vermeesch. The interior of the Death Star is here, as well as Tatooine, the Star Destroyer, Endor, and Hoth. Although it seems weird to see Luke riding a Tauntaun in his pilot uniform. Obi-Wan is even distracting stormtroopers so that he can disable the tractor beam on the Death Star.

I declare it a LEGO masterpiece. I don’t even care which side is up or how Escher’s work tricks the eye. It’s Star Wars, it’s LEGO and it is awesome. Nice work Paul.

Wednesday, June 13, 2012


Finally there's SOCIAL TV . . . Thank You!!!

Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV...A Money Machine

BOOM! Traditional TV Advertising is being disrupted right in front of our eyes. Gone are the Mad Men days of TV advertising – martini lunches, no real measurement, and scant ROI models.

Tuesday, May 15, 2012


OMG This Exists: Inhalable Alcohol Gives An Instant Buzz


Sunday, April 15, 2012

New Theory about Brain Evolution

http://www.scientificamerican.com/article.cfm?id=cooperative-neural-networks-suggest-how-intelligence-evolved
Cooperative Neural Networks Suggest How Intelligence Evolved

A new computer simulation support a long-held theory that social interactions may have triggered brain evolution in human ancestors By Stephanie Pappas and LiveScience | April 11, 2012

Tuesday, March 13, 2012

I'd Like to Buy The World a Coke 2012

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns

http://www.youtube.com/user/projectrebrief/feed?feature=context

Re-imagining Classic Advertising 


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Thursday, February 16, 2012

Pinterest! Stickier than the Stickiest

Pinterest keeps and engages members better than Twitter, data shows (exclusive)
Pinterest keeps and engages members better than Twitter, data shows (exclusive)

To pin or not to pin: That is not the question on Pinterest.

In fact, according to data gathered by e-commerce analytics platform RJMetrics, Pinterest retains a remarkably high percentage of new users who go on to use the site at high rates and stay active on the site long after they’ve joined.

Pinterest is the digital pin-board site that has attracted droves of arts-and-crafts enthusiasts (many of them women, but some of them rich British men) who frequently “pin” products, recipes, and fashion finds to their personalized boards. The startup has kept quiet on its fast-track to Internet fame, but, thanks to third-party analysts, we’re learning more about the reasons behind its rapid rise.